EhonNavi For Professionals Analysis of the Marketing Situation

Relevant factors analysis Demographic environment It is reported that the number of children in Canada has been increasing at a high rate for the last 50 years. This was the time when there was the baby boom in the country (Turner 99). Though the birth rate is high at the moment, it is not yet at the level that can be referred as the baby boom. This means that the book will have a sizeable number of customers in the Canadian market.Advertising We will write a custom report sample on EhonNavi For Professionals: Analysis of the Marketing Situation specifically for you for only $16.05 $11/page Learn More On the other hand, most of the parents in Canada are educated, and it is likely that they would like their children to be educated hence they will want to introduce them to books at an early age. They also have a high purchasing power since they have a high income (Hessing, Howlett and Summerville 41). Most people in the country speak in English although th ere some who speak in French, Aboriginal as well as other languages. Therefore, when introducing EhonNavi for Professionals, it is necessary to ensure that it is in English but also to provide translations into other languages. Cultural and social environment Canadian culture is made up of diverse traditions with French making up a significant part of the population. EhonNavi for Professionals mostly displays Japanese pictures. This might be a challenge for its penetration in the Canadian market. However, if the book is translated into different languages, it might be easy for it to penetrate the market. Further, there are Japanese citizens who live in Canada. They are concentrated on the west coast of Canada (Kalman 13). Japanese citizens are ranked number nine in the list of non-Europeans in Canada. This will be a boost for its penetration to the Canadian market. Technological Environment Canada is one of the developed countries where technology is advanced. Most people in Canada are well informed about information technology (Blake 143). EhonNavi for Professionals being an online showcase book, is likely to penetrate in the Canadian market since many people will be able to access and make orders for the book online. Political/ Legal Environment The company needs to have exploratory information regarding the political factors that affect the market it is about to introduce its product. These are factors which have the potential of influencing the market situation in any country. They can affect the marketing of products. In Canada, the government of late has been against the introduction of books with foreign literature being used by children.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government insists that children should be given books written about the Canadian literature so that they learn about their country rather than about the literature of other nations. Therefore, the government is likely to put regulations which restrict foreign books into the Canadian market. This could be a challenge to the introduction of EhonNavi for Professionals to the Canadian market since the pictures it displays are mostly about Japan. However, there is still a chance that the book can penetrate the market regardless of these regulations. The fact that there are Japanese people living in Canada gives it a real chance to get through the market. Customer analysis Canadians are wealthy hence they can afford to buy such books for their children. Bearing in mind that the number of children in the country is increasing due to the reported increase in birth rate, it is likely that there are potential customers for this book in Canada. Further, technological development is high in Canada. Therefore, most customers are likely to need technological products a requirement that EhonNavi for Professionals meets. Customers can order the book online and they c an also access it online. Canada is characterized by urbanization where most people move to settle in the urban centers (Hessing, Howlett and Summerville 42). This increases their access to information systems and also their income level. Considering the consumer behavior in Canada, the fact that the book can be ordered online gives it a strategic advantage to penetrate the market. Consumers in Canada are able and willing buyers who have the ability to buy (Solomon, Polegato and Zaichkowsky 123). It is likely to penetrate the market since it can be translated in English. Customers are likely to buy the book since it will have substantial benefits to their children. The books are available depending on the target age group. Therefore, one knows which book to access depending on the age of their children. In fact, Canada is a state where there are people with different origins and cultures, the ability of the book being translated into different languages will be helpful since all Can adians who have young children can buy it in their own language.Advertising We will write a custom report sample on EhonNavi For Professionals: Analysis of the Marketing Situation specifically for you for only $16.05 $11/page Learn More This is a factor that is extremely valuable if the product is to penetrate into the international market. In addition, customers from all over the world will be able to get the book in their own languages (Blake 143). There is a high possibility that the market will grow in the future. It is said that the number of children in Canada has been increasing at a high rate (Gilbert, Parton and Skivenes 246). On the other hand, there is a restriction that has been put by the government that is likely to hinder the growth of the market for EhonNavi for Professionals. It has been said that the Canadian government plans to increase the number of books available to children in the country that talk about the Canadian culture (Rich ter 118). EhonNavi for Professionals is a book that covers the Japanese culture. Therefore, it will face some difficulties penetrating the Canadian market. However, the company can still penetrate the market since there are Japanese who live in Canada. Company analysis The ability of any company or organization to succeed in exploring a new market depends on its available resources. This is viewed in terms of human resource, as well as financial and other relevant resources. EhonNavi Corporation has a competent human resource that will help the product get through the market. It is innovative and creative. This is demonstrated by the fact that it has been able to avail the book online where customers can make an order on the company’s website. One gets a speedy response after placing an order, an indication that the company has a strong and competent human resource. Financial resources may be a challenge bearing in mind that the company has not been in the international marke t. However, it can have resources which can enable it access loan grants to assist it get through the Canadian market. SWOT Analysis The company needs to analyze the internal, as well as the external environment. In carrying out the SWOT analysis, it identifies the strengths and weaknesses that are likely to influence its performance as well as the future opportunities and threats.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This enables it to put up strategies so as to overcome any present and future challenges and also be able to embrace and capitalize on any opportunities that come across while improving on its weaknesses. Strengths The company’s greatest strength is its technological ability. This enables it to reach many customers since it publishes hard copies of the book. The book is made available to those who do not have access to the internet as well as soft copies available online for those who can access the internet. This will be a tremendous boost for its penetration to the market. This is a strong point which can work to the advantage of the company bearing in mind that most Canadians are technologically advanced. The book can also be translated to many languages hence becoming relevant to many people. This is a positive sign for the product. It denotes the ability of the book to gain wide sales among the Canadian population. Weaknesses The major weakness of the company is that it does not have enough financial resources. It is a costly venture to penetrate in a new market especially at the international level. It will be costly for the EhonNavi Corporation to get through the Canadian market. The Canadian market has a substantial number of book selling companies which have a wide range of books. Another weakness of the company lies in the fact that it will be new in the market and comes from a foreign country. It may fail to capture the attention of Canadians. However, it can access loan grants to boost its financial strength. Opportunities The fact that there are Japanese who live in Canada presents a terrific opportunity for the company to get an easy breakthrough in the market. Once it is in the market, other cultures in the country including the Canadians can access it and buy it, as well. Also, the increasing number of children in Canada presents an opportunity for the company to sell a lot of books. The other opportunity for the company lies in the fact that the Canadian market does not have companies that have specialized in producing and distributing children’s books. As soon as it accesses the market, the company is likely to capture the attention of people in the Canadian market. Threats Its penetration is threatened by the rule put by the government that Canadian children should be provided with books that talk about the Canadian culture. This is a challenge to the company since its books do not present information about the culture of Canada. Given the fact that local companies have books that present information about the culture of the country. These companies will have a significant competitive edge over EhonNavi Corporation. This mentioned policy is a hindrance to the company and if strictly enforced it can totally bar the company from accessing the market. This will be a source of competition to the EhonNavi Corporation in Canada. Also, the government is likely to put policies that restrict books from other cultu res from getting into the Canadian market. This is likely to be a great challenge for the company bearing in mind that it is introducing the book to the Canadian market for the first time. Works Cited Blake, Raymond B. The Trajectories of Rural Life: New Perspectives on Rural Canada, Regina: Canadian Plains Research Center [u.a., 2003. Print. Gilbert, Neil, Nigel Parton, and Marit Skivenes. Child Protection Systems: International Trends and Orientations, New York, NY: Oxford University Press, 2011. Print. Hessing, Melody, Michael Howlett, and Tracy Summerville. Canadian Natural Resource and Environmental Policy: Political Economy and Public Policy, Vancouver: UBC Press, 2005. Print. Kalman, Bobbie. Canada: The People, New York, NY: Crabtree Pub, 2010. Print. Richter, Miriam V. Creating the National Mosaic: Multiculturalism in Canadian Children’s Literature from 1950 to 1994, Amsterdam: Rodopi, 2011. Internet resource. Solomon, Michael R, Rosemary Polegato, and Judith L. Zaich kowsky. Consumer behavior: Buying, Having, and Being, Toronto: Pearson Canada, 2011. Print. Turner, Francis J. Canadian Encyclopedia of Social Work. Waterloo, Ont: Wilfrid Laurier University Press, 2005. Print. This report on EhonNavi For Professionals: Analysis of the Marketing Situation was written and submitted by user Keaton Durham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Pride and Prejudice 78 essays

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Essay --

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Political Economy Theory Essay

The political economy in mass media theory argues that â€Å"the structure of the industry influences content.† _(Andrejevic M, 2007)._ This theory will be demonstrated by analysing an article entitled _'†Sky’s the limit† for MySpace’_, published on _News.com.au_ on August 10th 2007. The presumption of the theory is that media content is influenced by a combination of the media owners (individuals or corporations), advertisers, competitors/other media, government regulations and viewers or readers. In the case of media ownership, â€Å"Private individuals decide what information should be provided to the public based on what earns them the most money.† _(Andrejevic M, 2007)_ The _News.com.au_ article on _MySpace_ appears in the National News section and describes the firm grasp and incredible influence the social networking site, established in 2003, has on the internet and throughout the business world. The article is saturated with references to the innovations and stunning success of _MySpace_. For example the opening sentence reads â€Å"Social networking website _MySpace_ has more than 115 million members around the world and already plays a key role in launching music careers, political campaigns and the way people communicate in general.† _(Gadd M, 2007)_ At this point a discerning reader should recall that _News Corp_ bought _MySpace_ from its co founders Tom Anderson and Chris DeWolfe in July 2005. _(Malick O, 2006)_ The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the general public via mainstream media outlets will be biased in relation to the interests of the multinational organisations or media conglomerates that own them. _(Herman & Chomsky, 1988)_ By publishing an article promoting the dominant discourse that _MySpace_ is a popular, thriving production with unlimited potential, _News Limited_ are encouraging awareness of the website, which in turn provides it with traffic and publicity. Since _News Corp_ owns _MySpace_ and is a holding company for _News Limited_, this is a chief example of the  propaganda model and reinforces the political economy theory that media content is affected by media owners. The positive language used in the article demonstrates the power of linguistic controls in promoting a discourse. The writers of the article use phrases such as â€Å"it’s just the tip of the ice berg† _(Gadd M, 2007)_ to imply there is a wealth of possibilities for _MySpace_ to accomplish. The website is described as â€Å"a platform for individuals to express themselves and socialise.† _(Gadd M, 2007)_ This quote is relevant to today’s society as ideas of non-conformity, individuality and creativity are attractive to today’s youth. Of all the quotes available from the interviews with the co founders, there is a deliberate choice on behalf of _News.com.au_ to feature words such as ’emerging’, ‘prominent’, ‘innovate’, and ‘evolve’ that connote ideas of positive change and progression. This gives the impression that _MySpace_ is at the forefront of the online social networking phenomenon with millions of individuals flocking to be involved. These terms are deliberately chosen by _News Limited_ to appeal to advertisers who wish for their products to be seen and purchased by the â€Å"trend-setters† in society, and this will consequently benefit its parent, _News Corp_. The article also suggests the potential power MySpace has for advertisers in the future. â€Å"Mr DeWolfe said mobile advertising would be a lucrative fund source and video would take a more prominent place in the way people communicated and shared their art.† _(Gadd M, 2007)_ It should be noted that _News Corp.,_ along with other media conglomerates, is ultimately a commercial organisation. By using _News Limited_’s article to draw attention to the incredible infiltration ratio of _MySpace_ (four million unique accounts in Australia, and 50% of all internet users in America) _News Corp_ is securing advertisers’ interest in _MySpace_. The statement by Walt Disney Corporation CEO, Michael Eisner, is particularly powerful in demonstrating the reality of what drives media conglomerates: â€Å"We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective.† _(Andrejevic M , 2007)_ Newspapers, TV networks and magazines rely on advertisers to finance their business, so to encourage advertisers to buy space in their publication they commodify and promote their audiences. According to Dallas Smythe â€Å"audiences are bought by advertisers on the basis on income, age, sex, ethnic and class specifications.† _(Stevenson N, 2002:10-11)_ Rupert Murdoch outlined his plans for the future of _MySpace_ in a 2006 interview at the Citigroup Entertainment, Media and Telecommunications Conference. He revealed that an instant messenger client with voice capabilities, increased worldwide penetration, and free video downloads were in the works. (The free video downloads have been successfully incorporated into the website since the interview.) Following this, Mr Murdoch said â€Å"We’ve got the biggest mass of unsold inventory. We have the third most page views of the Internet in America,† and explained that _News Corp_ had met with advertising networks to â€Å"judge whether they can sell it better than we can.† _(Burns E, 2006)_ In conclusion, the political economy theory, which highlights the a link between â€Å"ownership and †¦ content of media production† _(Stevenson N, 2002: 41)_, can be applied to the _News.com.au_ article about _MySpace_ to reveal how much ownership, among other things, can affect the information the public receives from mass media outlets. As demonstrated in the way that _News Limited_ portrayed _MySpace_ in a positive light for the economic benefit of its parent firm _News Corp,_ it is important for audiences to be aware of the political economy theory, and to detect not only bias but the possible reasons behind such bias in media texts they consume. BIBLIOGRAPHY Andrejevic M (2007) _The Mass Media: A Political Economic Approach._ Lecture slides for JOUR2211 Week 2. Available from https://my.uq.edu.au/blackboard_frame.html Accessed on 12/08/07 Burns E (2006) _Murdoch discusses future of MySpace.com._ Available from Accessed on 10/08/07 Gadd M (2007) _’Sky’s the limit’ for MySpace._ Available from Accessed on 10/08/07 Herman E S and Chomsky, Noam. (1988) _Manufacturing Consent: the Political Economy of the Mass Media_. New York: Pantheon Books Malick O (2006) _Why Murdoch Really Bought MySpace._ Available Accessed on 11/02/03 McQuail D (2002) _McQuails Reader in Mass Communication Theory._ Sage publications. Stevenson N (2002) Understanding Media Cultures: Social Theory and Mass Communication. Sage publications. pp10-11

Autobiography of William Penn essays

Autobiography of William Penn essays William Penn is one of the most famous and well-known figures of our history to this day. Through his many travels and his dedication, William Penn became for the future generations of Americans both a spokesman and a model for an ideal American. His autobiography, The Autobiography of William Penn, follows his life from a child to the time he died in 1718. It seems as though William Penn wrote what his life was really like in his autobiography. He did not seem boastful and make it seem like luxury. On the other hand, he did not tell all negative stories to make his life seem miserable either. He was not biased and he told it how it was. There were many ups and downs in his life and he had to work hard to become the person that he is perceived as being today. For example, his father, who was a sea captain, went away at sea after his sons baptism which was soon after his birth. This meant that he did not have much support from his family for most of his lifetime. He also was very poor after he returned to England and was fined for the new colony. This led to many challenges such as not being able to support his family and being unable to watch over his new settlement in America. He did not have an easy life as some may think. The autobiography actually answered many questions I had about William Penn. I was surprised to find out that his beliefs in Quakers were so strong that he went against his father who told him that was not what he should believe. I was also one of the people that thought that William Penn always lived a life of luxury. But the book proved me wrong in that he had to work hard to become the William Penn we all know today. I also found out that he had many problems in his life like most people. He actually is not different from most people. He had many ups and downs in his life like the rest of us. William Penn was born in London on October 14, 1644 during the civil wars in England. His father, Sir Willi...

Crack Writers Can Lay Easter Eggs

Crack Writers Can Lay Easter Eggs Crack Writers Can Lay Easter Eggs Crack Writers Can Lay Easter Eggs By Mark Nichol Do you like Easter egg hunts? No, not the kind with puzzled toddlers and woven baskets and brightly colored candy and hardboiled eggs. The type of Easter egg in question is a hidden message or other feature in any piece of content or even a computer or software program. A variation on this theme is naming or describing someone or something in a story to give readers a clue about a plot element. Writers employ this device all the time, merely by giving a character an evocative name. The moniker of Ebenezer Scrooge, for example, thanks to its grating, discordant qualities, does not inspire a reader to visualize a kindly, generous figure (though names can be or, in this case, can become deceiving). But authors can go a step further and foreshadow plot revelations or twists by assigning a name that, at least for some readers, will hint at later developments. Here are a few examples of this strategy (which, for all I know, may have another name): The Egg of Columbus Speaking of eggs, an anecdote about Christopher Columbus features him countering the claim that anyone else could have accomplished his feat of discovery by challenging others to stand an egg on end. When they fail to do so, he taps the egg on a table, breaking the end, and sets it upright on its now-flattened base. (A similar, possibly apocryphal story predates this incident, which itself may or may not be historical.) This analog to the Gordian knot or a reference to the Gordian knot itself, part of the lore of Alexander the Great could allude to an offbeat solution to a problem. Kobayashi Maru This is the name of a fictional spaceship in the Star Trek universe, the subject of a computer simulation that tests a prospective Starfleet officer’s character by presenting a scenario in which the vessel is disabled in forbidden territory. The exercise, similar in theme to the riddles of the Egg of Columbus and the Gordian knot, is ostensibly a no-win situation: The simulation program cheats so that the test subject always loses, thus guaranteeing that the focus will be not only on the person’s approach to solving the problem but also their reaction to the failure. However, several Star Trek films, series episodes, and novels refer to efforts to subvert the test. In your story, a ship or person so labeled perhaps with the names inverted will tease knowing readers with the understanding that some similar stratagem is in the offing. Arthur Conan Doyle The creator of Sherlock Holmes can lend his name to any one of a number of intriguing ideas. A character named Doyle (using the full name would be overkill) might allude to sleuthing or presents a link to one of the following alternative notions: At least one researcher suspects that Doyle was a conspirator in the Piltdown Man hoax, in which a fossil skull found in England in the early twentieth century was believed to be the fabled missing link between apes and humans. Doyle became an ardent spiritualist after the deaths of his wife, a son, and other close family members, and argued for the existence of fairies. He was a friend of escape artist Harry Houdini until the latter’s antispiritualism crusade, during which Houdini debunked fraudulent psychics and mediums, led to an estrangement. Doyle also created another legendary character, Professor Edward Challenger, hero of The Lost World and other adventures. This post does not suggest using these specific examples; my hope is that they will inspire you to cook up some of your own Easter eggs purchased in your store of knowledge and served in a story in the appropriate genre. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:"Because Of" and "Due To" Broadcast vs Broadcasted as Past FormA "Diploma" is not a "Degree"

Starbucks Marketing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Starbucks Marketing Strategy - Essay Example When the company was established, it began as a lone store in the famous Pike Place Market in Seattle. During those days, the company offered some finest fresh-roasted bean coffees worldwide. Consequently, the Starbucks was considered to be the best coffee company since it did not only brought the feeling of connection but also celebrated coffee. Starbucks company has a team of leadership that ensures that all goes well in the company. The company has a chairman, Howard Schultz. He is also the chief executive officer of the company. Adam Brotman is the chief digital officer while Michael Conways serves as the president of the Starbucks Global Channel Development. Also, the company has an executive vice president of Starbucks Global Chanel Development. Other key leaders in the company include Jeff Hansberry, president of Evolution Fresh, Lucy Lee, the executive vice president, general counsel and secretary, executive vice president and chief partner (human) resources officer, Scott Pitasky and Sharon. There are many more people holding different leadership positions in the company to ensure that the company runs smoothly without anything that would encourage its downfall. Most of the leaders are trained and equipped for their positions. One of the greatest challenges of the company is climate change. It is important to know that almost a half of the coffee in the whole world is produced in accordance to the sustainability standard though on only 12 percent of the world coffee is sold in the market as a sustainable. Therefore, there is a need that the coffee company should have its definition of sustainability. However, for this to be established, there is a need that the company should be committed to facilitating the increasing demand for sustainability.

Confucianism Essay Example | Topics and Well Written Essays - 500 words - 3

Confucianism - Essay Example According to Confucius, a good governance system should have high respect for traditions and age, encourage group efforts, and appreciate hierarchy of control and morality. He acknowledged the need for social harmony and orderliness of social activities. This would only be achieved if every person acknowledges his social rank and behaves according to his rank. This is based on his phrase â€Å"A place for everyone and everyone in his place†. In this regard, Confucius developed an interdependent relationship structure that had lower rank individuals give obedience to their colleagues in the higher ranks. In addition, he also introduced a horizontal relationship system characterized by great trust between family members and friends. This led to great regard of age and authority in the society (Yong, 18). Integration of the Confucianism in the education system would ensure that students highly respect age and authority, strengthen their family and friendship ties; ensure politeness within the society (Yong, 18). Secondly, Confucianism advocates for â€Å"collectivism† that is evidenced in the modern Chinese society today, compared to â€Å"individualism† of the western society. Group membership and collective operation of individuals is usually in terms of their families, their community, clan and ultimately their nation. This ensures modesty and humility. If integrated in the U.S. education system it ensures that students learn the importance of humility and social responsibility resulting to the well being of the entire society (Yong, 18). Confucianism additionally holds high regards scholarship knowledge, integrity and education. The meritocracy resulted to introduction of written imperial examination system. Anyone who proved worth and passed this examination was allowed to be a government official. Confucius’ philosophy on education was that social harmony would be achieved if availed to all people irrespective of